Webforumz Newsletter - January 2008
Articles
Identifying the Perfect Logo
If you close your eyes for a minute and think about all of your favorite companies, you'll notice that they all have a strong brand based solely on their logo. Go ahead, take a minute and try to imagine as many companies as you can.
The fact is: you can remember all of the companies that you can primarily because of their logo. It's no puzzle: logos are an extremely important part of any brand. And picking the perfect logo for your business can help you create a powerful, timeless, and memorable brand for your business. However, because your entire brand is at stake, choosing the right logo for you and your business can be extremely difficult; unless, of course, you know what to look for.
If you know what to look for in a logo then you can feel comfortable and make the right logo choice when presented with multiple logo options; resulting in a great brand for your business; one that people will remember when they close their eyes to think of their favorite companies.
So, how do you identify the perfect logo for your business when presented with multiple choices? It's simple: the perfect logo will represent your business in a simplistic way, it will be easy to read and even easier to recognize, and it will be unique. The logo shouldn't have just one or two of these elements, the perfect logo will undoubtedly have all four elements incorporated into it in some way or another.
Let's take a closer look at what exactly makes the perfect logo, so you know precisely what to look for.
The perfect logo will represent your business in a simplistic way.
Without using unnecessary design elements like shapes, lines, or colors, the perfect logo for your business will represent what your business stands for. If your business is focused on communications, for example, the perfect logo for your business will implement something that represents communications - like a telephone or mouth - without excess detail and other unnecessary elements. Take companies like Apple™, Nike™, and McDonalds™, for example; all have logos that only use one graphical element, and yet their brands are some of the most powerful ones in the world.
The simpler the logo is - while still maintaining a unique feeling and some element related to your business's purpose - the better. Having unnecessary design elements in your logo means more details for people to try and remember. Unnecessary elements in a logo can also confuse people as to the purpose of your brand. Remember: the perfect
logo will represent your business in a simplistic way, but simplicity isn't everything in a perfect logo.
The perfect logo will be easy to read and recognize.
If simplicity isn't everything in a perfect logo, what other elements does it need to have? How about being extremely legible and easy to recognize?
Sure, a cool font looks snazzy, but if it's not extremely easy to read it's practically pointless in the logo. It's like the saying goes: What do logos say about their company?
Logos say a lot about the businesses they represent, but if a logo is illegible, it won't say anything about your business because people won't be able to read it.
Not only will an illegible logo not say anything about your company to your customers, having an illegible logo is one of the top ways to make your brand completely fail. The main reason illegible logos prevent brands from succeeding is because, if potential business customers can't read your logo, how are they suppose to remember it?
Sad to say, it doesn't matter if your customers remember how great your service was: if they can't remember your business by name or logo, they won't be coming back to you for any service at all, despite the quality.
So make sure that your logo is easy to read, and simple enough for people to remember. All of the greatest logos are not only easy to read and extremely simple, they have unique traits that make them memorable.
The perfect logo will be unique.
The perfect logo for your business will represent your business in a simplistic way, be easy to read, and very easy to recognize, but that's not all. The perfect logo will also be unique.
A unique logo doesn't have to be unique in every way - that's practically impossible these days, with the billions of logos being made everyday - but it should hold some unique traits that make it memorable. And the unique trait doesn't need to be something extremely big to make the logo perfect.
Something as little as a brush stroke, a reversed letter in the name, a misspelling, a brand new symbol, or interesting colors, can make a logo really unique. And that unique, yet simple, trait is what will make your logo stand out in the memory of potential customers.
Now you know.
Your brand is dependent on a strong logo, and picking the perfect logo is crucial to the amount of success your business achieves in the future, so use the elements of a perfect logo to identify the perfect logo for your business. It will represent your business in a simplistic way - without too much detail or unnecessary elements, it will be easy to read and easy to recognize, and it will be unique - or have some unique traits to it.