Webforumz Newsletter - September 2007
Articles
The Reality of Client Interaction
Have you ever seen the television show "Trading Spaces?" It's based on a simple idea. Two sets of homeowners switch houses for a few days. Then they work with a professional designer to make over a room in the other couple's home. They usually do outrageous stuff, like glue hay to the walls or paint antique furniture a weird color. Later, you get to see the owners moan and whine and complain about how awful it is and how it is not at all what they wanted.
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Semantics
This article is a fairly deep exploration of the meaning of semantic web design. By the end of it, you should really understand what semantic web design is, and (perhaps more importantly) what it is not.
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Best Practices for Your Web Site
The writing on your web site should be appropriate for the market. This is not to say that your sales message can't be casual, lighthearted or humorous. But above all, it should speak to the people who are looking for what you're selling. Mistakes in spelling, grammar and tone detract from your credibility and undermine your sales message. Common writing mistakes imply carelessness and lack of concern, which are not qualities that advance sales.
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